BREAK DOWN EXPECTATIONS AND
CHALLENGE THE WORLD.
mission
Break down expectations and challenge the world
The word buzz usually refers to the sound made by bees whilst flying.
Like a bee, whilst small, we will fly around and take on the world.
Without being bound by expectations or limitations, we will use new ideas to support our clients and young dreamers.
story
story

Representative Daisuke Hasegawa

  • Founder & CEO
  • McLaren Racing senior vice president
History
  • 1999

    Competed in the UK’s Formula Ford and Formula Renault(-2000)

  • 2005

    A1 Grand Prix Team Japan is founded, Hasegawa becomes Japan representative supervisor.

  • 2008

    Became Asia PR & marketing representative of GP2 team Ocean Racing Technology

  • 2010

    Became Asia PR & marketing representative of F1 team Virgin Racing (UK)

  • 2011

    Founded Buzz Drivers Foundation, training program for young race drivers.

  • 2012

    Founded youth team Buzz Racing in China, who then competed in and won the Asian Formula Renault

  • 2019

    Became the Honda Racing F1 team’s marketing advisor

  • 2020

    Appointed senior vice president of the McLaren Racing F1 team

Born in Nagoya, Aichi prefecture, Daisuke Hasegawa graduated from high school and travelled alone to England to pursue his dream of becoming a race driver. He became interested in team management while competing in races such as Formula Renault.
He then became the marketing manager of the team he was currently a member of. Using this experience, he founded the A1 Grand Prix Team Japan, and was appointed the Japan representative supervisor. He then went on to become the team marketing manager of the GP2 team, which is the level directly below F1, and was able to contribute to the team with the experience he gained in Europe.
In 2011 he founded his own team, Buzz Racing, which focuses on training young drivers. In their first year of racing, they won a championship and participated in a wide range of other competitions. At this time, motorsports in Europe was closely involved with finance, and he was able to gain a lot of experience in the finance sector. After this, he entered the frontlines of F1 through team management, and was appointed senior vice president of McLaren Racing in 2020. He is always looking for new ways to combine motorsports and the other knowledge that he gained in Europe.
business

Starting from a family office in England, Buzz & Co Group created Buzz Racing, and later Buzz Drivers Foundation, a training program for young talent.
In recent years we have competed as Carlin Motorsport in FIA-F2 and FIA-F3, and have been deeply involved in race team management.
The group’s representative, Daisuke Hasegawa, was also appointed senior vice president of the F1 team McLaren Racing, and has been working on the team’s marketing.
Aside from motorsports, the group is also active in the FinTech and trading fields.
The Buzz & Co Group has grown into a multinational conglomerate with a wide range of businesses across the world linked to motorsports.

Buzz
Forex
Sports
Consulting
Fintech
General Trading
Company
MotorSports
Family Office
01
Fintech
We provide digital asset management services using blockchain-based NFT technology, operate a Crypto Exchange and manage a challenger bank under FCA.
02
Forex
We also run a global forex business, an online securities business and an insurance business that generates and reinsures life and non-life insurance.
03
Family Office
We not only grow our clients' wealth, but we also ensure that it is properly managed and invested so that it can be passed on to future generations and the family can prosper in perpetuity. We have also formed a team of accountants, lawyers, tax accountants and other professionals to work exclusively for the family.
04
Sports
Consulting
We work as an advertising agency mainly using Formula 1 and other motor sports. We also offer consulting services aimed at developing sponsorship into a BtoB business.
05
General Trading
Company
We import and sell high quality products such as Swiss made mechanical watches to Japan. We also export a wide range of products, including cosmetics and other daily necessities popular in Japan, and Russian natural resources to Asia and Europe.
06
MotorSports
We seek out young, talented drivers and manage their racing career. We also compete in FIA-F3 as Carlin Buzz Racing, and are involved in the training of young drivers.
motorsports

PUSHING THE
LIMITS GONG
ABOVE AND
BEYOND

motorsports

BUZZ’s roots are in motorsports.
Buzz operates in a wide variety of races from F3 all the way up to F1.
We also support and train promising talent with our young drivers program.

Details here

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company
company
Group name
Buzz & Co Group
Group head office
205 Medius House, 2 Sheraton St., London, W1F 8BH, United Kingdom
Japanese company
Buzz Agency Inc.
Japanese head office
RoP608 Holland Hills Mori Tower 5-11-1, Toranomon, Minato-ku, Tokyo
Group Representative
Daisuke Hasegawa
Employees
51
our offices
our offices
head office
london OFFICE
geneva OFFICE
georgia OFFICE
dubai OFFICE
singapore OFFICE
hongkong OFFICE
shanghai OFFICE
tokyo OFFICE
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