BEX (Buzz Business Exchange) is the business exchange platform that utilizes the F1 fields.

The pinnacle of motorsport, held on five continents, Formula 1 brings together the region's leading entrepreneurs, industrialists and investors.
We invite them and offer the opportunities to interact with start-ups and venture companies that focus on developing technologies to realise decarbonization, such as ‘EVs’ and ‘hydrogen technology’ which are environmental businesses related to the SDGs.
In addition to B to B opportunities, each event will also feature a 'keynote speaker' and conference events will be actively held to disseminate the latest information and exchange ideas.

New innovations emerge from the multiregion, people exchanges, lively discussions and investments, improving services related to people's lives and contributing to a better, sustainable and prosperous society, which is what the BEX is bout.

Our mission

Our mission is to develop young talents and create sustainable society.

From the standpoint of businesses, we are committed to the realization of the decarbonized society to achieve net zero in 2030.

With the aim of early realization of decarbonized (Carbon-free) society, we launch BEX (Buzz Business Exchange), a B to B environment that uses the Formula 1 hosted around the world as a bridge between start-ups in EV and hydrogen technology and Formula 1 as a testing ground for cutting-edge technology.

The extreme environments significantly accelerate technological innovation, help promote and advance the SDGs, and contribute to the creation of a sustainable social and motorsport environment.

Buzz and Scuderia AlphaTauri will create a nurturing environment where talented young drivers from all over the world can continue to pursue their dreams.

Scuderia AlphaTauri × Buzz

Scuderia AlphaTauri Team Principal,Franz Tost

I am so happy to welcome Buzz and Daisuke back to our team. With active partnerships in different categories of motorsports, they are very focused on supporting young talent and hence are perfectly aligned with the ethos of Scuderia AlphaTauri. With their strong links to Japan, Buzz will help us to further grow our reputation in this specific local market. Their focus on a sustainable future is a great strategic fit for both the sport and our team, and we look forward to helping drive new conversations around this topic.

Daisuke Hasegawa, Founder & CEO of Buzz Group

We are happy to announce our partnership again with Scuderis AlphaTauri.
Many companies and people, including ourselves, are involved in Formula 1, but if the global environment continues to deteriorate, it will be difficult not only for motorsport but also for us to live happily as ourselves.
As long as we are in business, Buzz Group believes that it is our responsibility to ensure that all companies and people involved in our business live happily, not to mention the environment.
To address these issues, we accelerate the creation of a sustainable society, including decarbonization(carbon-free), and to connect this beautiful planet to the next generation, by utilizing Formula 1 platform, the world's most advanced proving ground offered by Scuderia AlphaTauri.
And in the area of young people's development, which we are doing, we will work with Scuderia AlphaTauri to create a stronger training environment.